How to sell products to Walmart and other big box retailers
What Walmart buyers look for in new products.

October 2016
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Dream Bigger!
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Posted by: site admin @ 12:50 pm

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Should Walmart Pay Workers as Much As Costco?
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Posted by: site admin @ 12:14 pm

The push for a $15 an hour minimum wage for fast-food and some retail workers has been gathering steam for a few years now. The two chief targets have been McDonald’s Corp. (NYSE: MCD) and Wal-Mart Stores Inc. (NYSE: WMT). The retailer often held up as a model for paying a living wage is Costco Wholesale Corp. (NASDAQ: COST).

Costco raised its starting hourly wage to $13 earlier this month, up by $1.50 an hour and the first rate hike for entry-level workers in nine years. Costco’s average hourly pay reportedly exceeds $20 an hour.

Wal-Mart raised its minimum wage to $9 an hour last year and to $10 an hour in February of this year. On average, a full-time worker at Wal-Mart earns $13.38 an hour.

A new study released Thursday by the National Center for Policy Analysis (NCPA), a conservative think tank based in Dallas, questions the push for a minimum $15 an hour wage for all retail workers. According to the study, Bureau of Labor Statistics (BLS) data show that the average hourly earnings of retail non-supervisory workers was $14.90 in October of 2015.
ALSO READ: 11 Retailers Closing the Most Stores

The difference between Wal-Mart pay and Costco pay is a function of the two companies’ business models, according to the study. Including its Sam’s Club and Neighborhood Market stores, Wal-Mart operates 5,300 stores, compared with 447 Costco stores. The study notes there are more differences than just the Costco membership fee:
[Costco] offers relatively fewer choices to customers compared to Walmart. Costco is geared toward a smaller, more selective clientele than Walmart. Costco stores tend to be located in more affluent neighborhoods and a higher percentage of Costco’s customers are business buyers.

The study also notes research from Kantar Retail: “[T]he average Walmart shopper is a white, 52-year old female, with an annual household income of $52,125.” Costco shoppers, on average, earn $85,000 or more, according to the study.

Costco’s most frequent shopper is a white woman from a large household, with $50,000 plus in annual income according to the NCPA, and she is “offset by Costco’s target customers–small business owners with $100,000+ incomes.”

Store location also matters in the comparison. Costco stores are almost all located in higher income areas while Wal-Mart stores show a slight bias toward mid- to lower-income counties. One effect of a store’s location is that labor costs can be more easily passed on to higher-income customers who are less sensitive to price changes than lower-income customers.

Earlier this month we reported on a study by Perfect Price that showed the average ticket for a Costco customer was $136 compared, with an average ticket of $81 at Sam’s Club and $55 at Wal-Mart’s supercenter and discount stores.

The NCPA study concludes:

[A]n artificially high wage paid for a job that can be done by an already large supply of lower skilled workers does not make sense from a business standpoint, nor does it provide much incentive to a worker to gain additional education, knowledge and skills in order to earn higher wages in the future.

The study also notes that advocates for higher wages argue that putting more cash in the pockets of low-wage workers generally boosts the economy by enabling them to buy more goods and services. The NCPA does not agree:

But this argument ignores the potential increased price of products as a result of labor costs being passed on to consumers. If lower income earners are already as price-sensitive as the literature suggests, making basic goods more expensive for them is not going to financially benefit them, particularly if they have large families with several dependents who do not work.

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Man visits Walmart for first time after 28 years in jail
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Posted by: site admin @ 12:53 pm

NEWSER) – Exactly one month ago, 42-year-old Barry Massey walked out of a Washington state prison. It’s a day that may very well have never come. At age 14, Massey became the youngest American at the time to be sentenced to life without parole; as a 13-year-old, he and a teen two years older shot and stabbed a store owner in the course of a robbery. But things took a turn in 2012, when the Supreme Court found sentences such as Massey’s to be cruel and unusual punishment in the case of juveniles. The AP reports that Washington state law was subsequently altered to permit juvenile lifers to petition for release once they had served 25 years; Massey’s case was reviewed first, and conditional release was approved. The Seattle Times takes a look at what awaited him after 28 years behind bars.

Massey took a trip to Walmart, a place he had only heard about, on his first day out. It was one of a slew of things that are new to him: He has never driven a car, or even taken public transportation outside of a school bus. He’s never tried alcohol (and can’t, per his release stipulations, notes KIRO 7). He has forgotten how to swim but remembers how to ride a bike. KIRO 7 reports Massey had to submit a release plan during his petitioning process, and that plan included moving in with a woman he married in a 2009 prison ceremony — a woman he met when she worked as a corrections officer at Monroe Corrections Center, where he served his time. Rhonda Massey quit her job to be with him and is now an investigator with the Snohomish County Office of Public Defense; the Times has more on their controversial relationship. (In Texas, an exonerated inmate got his prosecutor disbarred.)

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Walmart Is Revamping Its Stores in Japan Instead of Opening New Ones
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Posted by: site admin @ 7:15 am

It announced stores closures there two years ago.

Walmart expects its Japan business to focus on remodeling existing stores rather than opening new ones this year, citing fierce competition and consumer reluctance to spend freely amid uncertain economic times.

But Walmart, the world’s biggest retailer, has no plans to withdraw from the country and may open new stores if good locations can be found, Takeshi Kamigouchi, head of the company’s Japan business told reporters.

His comments come as Walmart conducts a review of global assets amid speculation that it could pull out from some countries such as Brazil and other Latin American markets.

Despite bold monetary and fiscal stimulus, Japan’s consumer spending has been hit by a 2014 hike in the national sales tax, as well as increases in the cost of food and other goods on the back of a weaker yen. Shoppers also face the prospect of another hike in the sales tax although the government is now considering a delay.

Kamigouchi said, however, the company’s same-store sales in Japan had been growing year-on-year over the past two years.

“When we listen to our customers there’s no sign of dramatic improvement. They’re still living in a defensive mode,” he said.

“But three to four years ago the number of customers was dire. The number of customers has been improving in the past two years, which is encouraging and good for our business.”

Closures of some stores announced two years ago are now mostly completed, he added.
Walmart operates Seiyu-brand stores in Japan. It first invested in the company in 2002 and took full control in 2008.

But it has struggled to leverage its global scale against local retail giants Aeon Co and Seven & i Holdings Co. It now has 345 stores in Japan compared with 434 before the closures announced in 2014.

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Walmart Heirs Wealth
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Posted by: site admin @ 1:31 pm

— Bernie Sanders on Tuesday, February 23rd, 2016 in a campaign rally.
Bernie Sanders says Walmart heirs are wealthier than bottom 40 percent of Americans

By Sean Gorman on Monday, March 14th, 2016 at 12:00 a.m.

U.S. Sen. Bernie Sanders starts with the nation’s richest family when describing the magnitude of wealth inequality in the United States.

“Today in America one family, the Walton family of Walmart. You all heard of Walmart. This one family owns more wealth than the bottom 40 percent of the American people,” Sanders, I-Vt., said recently in Norfolk during a rally for his campaign for the Democratic presidential nomination.

PolitiFact has looked at similar claims in the past from Sanders and other liberals, but the last time was in 2013. Since the statement has become a standard line in Sanders’ campaign speech, we decided to give it a new examination.

The claim originates from research by Sylvia Allegretto, an economist at the Institute for Research on Labor and Employment at the University of California-Berkeley. She last updated her research in 2014.

Allegretto tallied the total wealth held by the six relatives of Walmart founder Sam Walton: his sons Jim and Robert Walton; daughter Alice Walton; daughter-in-law Christy Walton; and his nieces, Ann Walton Kroenke and Nancy Walton Laurie.

Using figures from the Forbes list of the 400 richest Americans in 2013, Allegretto totaled the wealth of those six Waltons at $145 billion.

Next, she turned to a survey of the net worth of Americans published every three years by the Federal Reserve. The most recent one was published in 2014 based on survey results from the previous year. The combined worth of the Walton clan in 2013, Allegretto said, “equaled the total wealth of the entire bottom 43 percent.”

We should point out that this is not a measure of “income” - the amount of money families earn every year.

Instead, wealth is the bottom-line figure of a household’s “net worth.” As our colleagues at PolitiFact Wisconsin pointed out in their 2013 fact-check, net worth is the amount left over after accounting for things such as savings and retirement accounts minus what’s owed on home mortgages, credit card bills and other debts.

That means it’s entirely possible for someone earning a six-digit salary to be in the “bottom 40 percent,” because all their debts still could leave them with zero or even negative net worth.

Tim Worstall, a fellow at the Adam Smith Institute free-market think tank in London, has been critical of comparing the Walton wealth to people of modest net worth. Worstall noted in a 2011 op-ed in Forbes that many high earners easily could fall into the category of zero or negative net worth, such as doctors still paying off loans from attending medical school.

“If you’ve no debts and have $10 in your pocket, you have more wealth than 25% of Americans. More than that 25% of Americans have collectively that is,” Worstall wrote.

Josh Bivens, research and policy director at the Economic Policy Institute, a liberal Washington think tank, looked at the figure another way in a 2014 post. Noting that the Federal Reserve placed the median U.S. family wealth the previous year at $81,200, he wrote that it would take 1.7 million families with that amount of net worth to equal the wealth of the Waltons, he said.

The Walton wealth has not been static since 2013. Forbes this year published figures showing the family’s wealth has declined to $121.9 billion — a drop of $23.1 billion. Forbes explained it lowered the net worth held by Christy Walton after new information surfaced showing that her late husband, John - Sam Walton’s son - left some of his fortune to charity.

We wondered whether that reduced $121.9 billion figure still would leave the Waltons’ wealth equal to about 40 percent of U.S. families. Allegretto was unavailable to run a new set computations for us.

So we turned to the Urban Institute, a Washington non-profit specializing in economic social research. Its numbers show that Sanders’ claim remains correct based on the latest national wealth figures from 2013.

Our ruling

Sanders said the Walton family “owns more wealth than the bottom 40 percent of the American people.”

The latest comparable figures, from 2013, support his claim. We rate it True.

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Walmart Strategys
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Posted by: site admin @ 1:28 pm

Very Good Read!

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Walmart opens fulfillment center in Chino
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Walmart Suppliers Thanks For The Raise
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Posted by: site admin @ 6:55 pm

Walmart has been under increased pressure to pay employees more. They finally agreed to do so for more than 1.5 million workers earlier this year. Walmart has already implemented several company changes since the start of 2015. In January 50 employees were laid off at corporate headquarters in Bentonville. The retailer also announced it would invest $340 million to expand in Canada in 2015.

But at what cost?

Let’s discuss the elephant in the room nobody is wanting to talk about…
More than 1 million U.S. workers will be getting a raise.The raises are part of a series of increases the retailer announced last year that will get all but its newest hires to at least $10 per hour. Walmart said Wednesday that the average pay for hourly employees will hit $13.38 for full-timers and $10.58 for part-timers.Sounds great right? The extra money to pay these workers has to come from someone. And we think we found who!

Walmart suppliers were hit with jaw dropping 2017 shipping compliance standards at this years supplier summit in Indianapolis.

Wal-Mart has told suppliers the new terms are aimed at helping it keep prices low, applying fees more consistently across vendors and bringing its practices in line with industry norms. The charges to store goods in distribution centers and for delivery to new stores are common at other retailers but had not normally been the case at Wal-Mart.

The writing was on the wall when they announced the impact of the wage increases on their profitability. Who pays for it? It will ultimately raise the cost of goods. Whether it is from the SCR (shipping) fines being incorporated into cost over time or using higher priced carriers.

Walmart warehouses are pretty full with a 4-day window and to squeeze it down to a 1-2-day window particularly with a 95% efficiency is going to make it quite challenging.

Walmart’s announcements sent ripples through the supplier community in the Bentonville area, where more than 1,000 have offices to stay close to Wal-Mart.

“Now we know why they have been pushing so hard,” said an executive at a major consumer goods supplier to both Walmart and Sam’s Club, adding that his team was shocked by the projected decline in profits. “Maybe they were banking on more suppliers rolling over on the terms.”

Despite signs of resistance, one consumer goods supplier reckons most will eventually give in to Wal-Mart’s market power, though not without a fight.

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Walmart provides supplier training
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Posted by: site admin @ 9:30 am

By the end of FY2015, Walmart and the Walmart Foundation had contributed to training 564,321 farmers of which 297,655 were women. As of this date, funding was in place to reach a total of 837,449 farmers, including 475,537 women. During 2014, the Walmart Foundation funded four projects in Africa and Asia that will train 151,000 farmers, an estimated 79,967 being women.

Additionally, Walmart provides technical assistance to small and medium-sized growers in our supply chain through our various sourcing organizations, such as U.K.-based International Procurement and Logistics, U.S.-based Global Food Sourcing and Hortifruti in Central America.

Qiang BoPing: Improving yields for Chinese apple growers
Qiang BoPing is one of 200,000 Chinese apple growers learning sustainable agricultural practices through a program made possible by a Walmart Foundation grant to Cornell University and the University of California, Davis. Smallholder apple farmers in China face many production problems, including low productivity and poor fruit quality due to wide use of seedling rootstocks, overuse of fertilizers and rising labor costs. This training program addresses these and other key issues through a partnership with the provincial extension system and agricultural universities in both Shandong and Shaanxi Provinces. To date, 149,233 Chinese apple farmers have received training through the program. This training program has enabled apple farmers to adopt high-density planting systems on dwarfing rootstocks and associated sustainable management practices to improve yield, fruit quality and income on their family orchards while reducing the environmental impact of apple farming in China.

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What is Walmart EDI Compliance?
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Posted by: site admin @ 11:09 am

Walmart EDI Compliance

Walmart is a well known discount department store that serves customers all over the world.. Walmart is one of the world’s largest companies by revenue and market value, making it one the most popular partners our customers want to become EDI compliant with. The company operates over 11,000 stores offering and has approximately 2.2 million employees.

Walmart offers a wide assortment of products including apparel, footwear and operates as a discount store, supercenter, supermarket, and warehouse club. With Walmart’s huge presence and brand, it is one of the biggest retailers suppliers want to get their product on the shelves of. To do that, electronic data interchange is incredibly important, but can be a complicated process for small businesses and suppliers.

Walmart EDI Requirements

204 Motor Carrier Load Tender
212 Motor Carrier Trailer Manifest
214 Transportation Carrier Shipment Status
810 Invoice
812 Credit/Debit Adjustment
816 Organizational Relationships
820 Remittance Advice
830 Planning Schedule
850 Purchase Order
852 Sales Product Activity Report
855 Purchase Order Response
856 Advance Ship Notice
861 Receiving Advice
862 Shipping Schedule
864 Text Message
940 Warehouse Shipping Order
945 Warehouse Shipping Advice
990 Response to Load Tender
997 Acknowledgement
Branded packing slips for drop shipments
GS1-128 (formerly called UCC-128) bar code shipping labels
Walmart requires several kinds of labels when suppliers ship orders. Some of these labels types are:

Single SKU, Auto populate DC number, extract from PO data
Mixed SKUs, Auto populate DC number, extract from PO data
Label with BOL
Direct to Store, NON-DSDC program
Direct To Store label in DSDC program
DSDC program; Single PO per pack/container
Custom label with Carton Index (carton 1 of total in shipment)
DSDC program; Direct to Store; Ship To has Store Address
Item Description matching ASN
Item Description and DC number mapped to ASN
Optional fields: Pro number, Bill of Lading number will not show in label; Item Description: Autofill
Optional fields: Pro number, Bill of Lading number if enter in ASN; Item Description: Autofill
SDQ PO type
SDQ PO type, Ship To in the MTX section
SDQ PO Type with both BOL number and Pro number
Label B ST, is in PO level; Xref to pull DC/Store Location #; PALLET label for SINGLE SKU per container
SCC14 4×2 Label, ITF-14 barcode only
SCC14 Frame 4×2 Label, ITF-14 barcode only (Framed barcode)
DSDC Pick and Pack C
The ASN (Advance Shipping Notice) contains detailed information about the products that are being sent to Walmart and as well as transportation information. For example, the SCAC code, Bill of Lading, shipped date and customer order number will be included in addition to data that comes from the purchase order.

Walmart uses the SOPI format for ASN’s. SOPI stands for Shipment, Order, Pack (carton) and Item. SOPI is also known as “Pick and Pack” because more than one type of item can be packed into the same carton.

Walmart uses a cross docking system which helps accelerate the delivery process. Cross docking is a logistics system where products from a contractor are transported to a store through a distribution center. Trucks from the suppliers dock on one side of the supply center and trucks going out to the stores dock on the other side of the supplier center. Product is not usually stored at the supply center. Cross docking aids in reducing handling and storage time.

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How this 17-year-old genius is making over $30,000 each month on the Internet
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Posted by: site admin @ 5:38 am

When most teenagers want to feed their video game habit, they do one of two things. They either put out their hand and make a withdrawal from the Bank of Mom and Dad or they get a job. They flip burgers or pour coffee and they hand over their minimum wage to the clerk at the games store.

Not Temper Thompson. When Temper was in eighth grade he decided he wasn’t going to ask his parents for money, and he didn’t want to smell of fries either. So he fired up his computer and he started online marketing. His goal was to earn $100 every month.
He’s now 17 years old and the courses on Kindle publishing that he sells from his website are earning him…$30,000 a month. That’s more than many Americans make in a year. I asked Temper how he’s doing it and what he’s learned as he built a six-figure income before starting college. He broke his success into five lessons.

1. Take Action
The first lesson is that you have to actually do something. “A lot of people talk about what they want to do but they never actually do it,” Temper says. “If you don’t take action, you’re never going to have success.”
We all know people like that. We’ve all been people like that. But here’s the thing: Ideas, even great ideas, are cheap. We have them all the time. It’s implementation that makes the difference. That’s what takes time and effort. Many people never understand that. Temper got it right back in eighth grade.

2. Don’t Fear Failure
The second lesson is to persevere.
Mistakes always happen. Temper went through plenty of trial and error as he was growing his business, but it’s what happens next that matters. Too many people try, fail, and give up, he says. “No wonder they never achieve success. Failure is an advantage. You learn from your mistakes and you get better.”

3. Stay Focused
You also have to hone in on a topic and stick with it.
We hear so much these days about short attention spans. We hear how young people can’t sit still or stay focused on one thing. As far as Temper is concerned, that’s fatal. The new and the shiny have to stay an arms-length away.
“The most powerful thing you can do is just focus on one thing,” he says. “You can grow much bigger when you stay focused.”

4. Surround Yourself With Positive People
You have to have the right network–a support network that’s inspiring, encouraging, and uplifting.
Temper’s parents are entrepreneurs. They own a coffee shop and they’re very happy with their lifestyle. They’re not looking to expand. Temper is ambitious. He wants to keep growing, and his parents support him. They haven’t given him any financial support–he started with nothing and just kept reinvesting his profits–but they have given him plenty of moral support. That kind of environment is essential.
“If you surround yourself with negative, unsuccessful people, they’ll drag you down with them,” says Temper. “Positive people will support you and help you stay focused.”

5. Don’t Get Comfortable
And you have to keep moving forward.
Here’s a number that should impress any potential investor: Temper has grown his business by a factor of 10 every year. Once he’d hit that $100 monthly goal, he didn’t sit back and put his feet up. He saw that, with a few changes, he could make $1,000 a month. When he was making a thousand bucks, he still didn’t kick back. He leaned forward, made some more changes, and drove towards $10,000 a month.

His goal for this year is to generate $100,000 a month. He’s well on the way.
“A lot people will hit their goal and say they’re happy,” he says. “If you don’t get comfortable, you can keep increasing goals and keep growing.”
There are plenty of entrepreneurs who would love to be generating $30,000 a month. Temper Thompson might still be in school, but he’s got plenty to teach all of us.

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Book a Demo at Sam’s Club
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Posted by: site admin @ 12:59 pm

Truth is..Sams Club is easier to get into than Walmart. After your in the system at Sams and your product has good sales, move on over to big daddy!

Each standard demo must be requested through your Sam’s Club® buyer and include a completed demo submission form. Your buyer will balance your item strategy against the category’s demo plan to align on scheduling. • Demos are available seven days a week, with a capacity of eight demos per club on weekdays and twelve demos per club on weekends. • A standard demo includes a knowledgeable event specialist, standard branded signage, high-quality event station, analytics, and custom talking points.

Pricing is based on a per club, per day basis. Eight weekday events and 12 weekend events are allowed per club. Weekday pricing is $90 for the first five events booked per club, and $140 for the remaining three events booked. Anything requested for a specific weekend date that is at capacity will automatically be moved to a different weekend date, typically another day during the requested weekend.

What you need to know
PRODUCT DEMONSTRATIONS: THE KEY TO SALES GROWTH THROUGH MEMBER EDUCATION AND SAMPLING! EXPECTATION: The success of your item(s) is important to all of us. It is the expectation of SAM’S Club Support that you assist in growing your business through use of the Demo Tracking tool in our corporate Retail Link application. It is also the expectation that each Supplier will read through the application’s help section and front page drop downs completely prior to initiating any product demonstrations.

PURPOSE: The Demo Tracking application using Retail Link was developed to assist Suppliers in the initiation of product demonstrations available at SAM’S Clubs. The process is paperless and has several enhancements built into it to allow Suppliers the flexibility to set up demonstrations without the fear of lost paperwork or information being misinterpreted.
PROCESS: • The Supplier creates a demo in Retail Link and submits it at least four (4) weeks prior to the requested demo date. • The system screens the club/demo budget and schedules the demo by club for the time period selected. • The Buyer reviews the demo. The Buyer must either approve or reject the demo within two (2) working days. • It is then reviewed by Replenishment. Replenishment must also approve or reject the demo within two (2) working days. • The Demo Department reviews and processes it. • If the demo is rejected at any point, the Supplier, Buyer, and Replenishment will be able to find out the reason by looking in the Demo System. • The Vendor may make changes to the demo until 4 weeks prior to the demo date. The demo will be locked 4 weeks prior to the demo date, and no changes may be made after that time.

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Walmart Retail Link
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Posted by: site admin @ 9:56 am

Retail Link is for Walmart Suppliers Only. Most new suppliers will take short training classes. I will touch on this in another post.

Retail Link is …
Retail Link allows his suppliers…
If I want to access Retail Link, I need to prepare…
How can I get access of Retail Link, I should…
If I want to access Web EDI on Retail Link, I should…
If I have queries about Retail link, I can contact…
Retail Link is…

Retail Link is a decision support system
Retail Link is a bridge between Wal-Mart and its suppliers
Retail Link is a website that you can visit via Internet
Website address is

Retail Link allows his suppliers…

Retrieve the sales data of my items in Wal-Mart
Retrieve the inventory data of my items in Wal-Mart
Retrieve Wal-Mart information on its development
Download purchase order on Retail Link

If I want to access Retail Link, I need to prepare…

A computer with Internet access
A computer with Windows XP or more updated version
A computer with Browser of IE 6.0 or more updated version
(Remember you can not visit Retail Link without applying)

How can I get access of Retail Link…

Make sure you have already signed Supplier Agreement with Wal-mart and you have been assigned a supplier Number.
Contact your buyer for information about Retail Link and related Retail Link Access Request form, fill in the form and send it to Retail Link team.

If I want to access Web EDI on Retail Link, I should…

Make sure you have already got access to Retail Link.
Contact your buyer for information about Retail Link and related Web EDI Access Request form, fill in the form and send it to Retail Link team.

For more information

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Walmart’s little known secret!
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Posted by: site admin @ 9:29 am

Wal-Mart Local Vendor Program
Also on my Website

The Local Supplier Questionnaire may be obtained from your local Store Manager/Food Merchandiser after he/she reviews your product and if he/she wants to sell your item(s) in their store. Two signatures required after the Supplier fills out the questionnaire completely (all blanks filled in). The store manager, and/or the District Manager’s (general merchandise) or Food Merchandiser’s ( food items) should sign the questionnaire and list the Store numbers (by District) requesting the product.

Supplier will submit completed Local Supplier Questionnaire directly to Local Purchases at the Home Office. Requirements for a Complete Packet: (address on questionnaire.)

Dun & Bradstreet number - Wal-Mart Stores Inc. will run a “Supplier Evaluation Report” on all potential Suppliers (liquor excluded). Supplier should request a Supplier Evaluation Report be set up for their company by calling D&B at (866) 815-2749.
UCC Membership Number - UPC scanning label is required. A copy of the letter or Certificate identifying your assigned number should be included with the sample and Questionnaire when mailed. For a Universal Code Council number call - (937) 435-3870
Supplier Insurance Requirements A copy of your Certificate of Liability Insurance will be requested once your company has been accepted by the buyer (a fax number will be provided when the insurance certificate is required). Please do not make changes or purchase insurance until requested by Wal-Mart Stores, Inc. An Accord Liability form is preferred.
Do not forward a certificate of insurance until a buyer has granted a supplier agreement, at that time, show your insurance company this information so they can provide a certificate of insurance showing the following:
The supplier name must show exactly the same as on the supplier agreement.
$2 Million in Product & completed operations
$2 Million in Personal Injury & advertising injury
$2 Million in Each Occurrence
$2 million minimum required unless otherwise requested by insurance compliance department. Coverage is based on the risk of the product being sold. The supplier will be advised of the required liability limits.
An excess liability or an umbrella policy may be shown to increase the primary limits.
Insurance company must show 30 days written notice in case of cancellation.
List as additional insured: Wal-Mart Stores Inc., its subsidiaries & affiliates
Show as certificate holder: Wal-Mart Stores Inc., its subsidiaries & affiliates, 702 SW 8th Street, Bentonville, AR, 72716-0145
A renewal certificate will be required to be faxed on or before the expiration date. Do not mail a hard copy.
If the insurance policy is on a claims-made basis, other requirements must be met before any approval can be considered.
Workers’ Compensation:
Entering onto Wal-Mart property while product is being delivered Workers’ Compensation is required. (Statutory workers’ comp laws must comply with insured’s respective state).

Employers’ Liability (entering onto Wal-Mart property):
$1 million per occurrence (waiver of subrogation is available where permitted by law).

Important: Your certificate must name The Certificate Holder as “Wal-Mart Stores, Inc., its affiliates and subsidiaries, 702 SW 8th St., Bentonville, AR. 72716″. The Description of the Operations section must read “Certificate Holder is listed as additional insured”. Notice of cancellation must be 30 days.

Notice of cancellation must be 30 days.

If the certificate of insurance does not comply with these requests, the forms will be returned and no supplier agreement will be issued until compliance is met.

Minority Certification (all minority & women-owned suppliers):
Please FAX a copy of your Minority Certificate to 479-277-2532. Please enclose in your proposal packet a copy of your Minority Certificate. If your business is minority-owned, you may be certified by the National Minority Suppliers Development Council (NMSDC), or one of its regional affiliates. If your business is woman-owned, you may be certified by the Women’s Business Enterprise National Council (WBENC). If your business is both minority and woman-owned, you need only one of the previously mentioned certifications. For additional information refer to the National Supplier guidelines.

Make copies of your Local Supplier Questionnaire and Insurance Certificate. (Keep for your files)

Forward all requirements to:

Wal-Mart Stores, Inc.
Attn: Local Purchases
702 SW 8th Street
Bentonville, AR 72716-0145

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Preparing to launch
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Posted by: site admin @ 9:26 am

Preparing for Market

Other than the actual quality of the product, many other factors can determine market success. You can also add perceived value by packaging your product differently, or bundling a service and presenting it in a glossy brochure . How the product is packaged can have a big effect on who buys the product, and how it is perceived after purchase. Product packaging is the box that the product is enclosed in.

Depending on where the product will be sold, packaging importance can vary greatly. If the invention is sitting on a shelf among many competing products, a cool or professional appearance could be needed to gain attention. On the other hand, if most sales are made on the Internet, the box the product comes in doesn’t matter as much. The customer has already been sold on buying the merchandise and doesn’t need to be persuaded any further. The web site is the key marketing tool and “packaging” that sells online products.

It is important to consider whom the target market is, who is buying the product off the shelves or from the web site? If the product is marketed to teenagers, the packaging might have explosive colors and designs to make it “cool” to buy. The same goes for the web site; it must appeal to teenagers so they will want to buy the product. If the target market is older people ages 60 to 90, maybe the web isn’t a great packing tool and the product packaging should be plain with big writing.

Product packaging is an important element to consider before going to market. It can alter the way a product is perceived by customers.

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A buyers thoughts
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Posted by: site admin @ 9:23 am

Things a Walmart Buyer is thinking about

Promotional Activity Impact / Sell thru / Remaining inventory.
Who is the consumer? (Spectra)
What else do they buy? (Look at Market Basket and Scarborough data)
Is this item carried by Other Retailers? If so, where? What’s the retail? (Nielsen / IRI)
What’s the BDI/CDI of the Brand by Region/Market?
Where do Opportunities lie?

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How to sell products to Walmart
Filed under: General
Posted by: site admin @ 8:44 am

Welcome to my new blog! If your looking for information on how to sell products to Walmart you came to the right place. Here is my story so you will know what I went through. I had no money and only a 10th grade education.

My Buddy and Me
Got an idea for a cool promotional product? Read how this entrepreneur turned her simple idea into a successful business.
Entrepreneur’s Start-Ups magazine - September 2000
By Don Debelak


Inspiration can strike at the oddest times. For 35-year-old Cindy Jones of Oklahoma City, it happened on Halloween back in 1996, when her husband came home with a Mr. Potato Head on his car antenna. Jones thought it was cute, so she took the idea one step further: She cut up a plastic pumpkin, put it over her antenna, played with the wiring, and voila, she had a lighted pumpkin on her car. “People were coming up to me, wanting to know where I bought it,” Jones recalls.

Since then, Jones has had her product, dubbed Antenna Buddies—currently available as an eight ball, a pair of dice, a banana man and a happy face—featured for two years on MTV’s Road Rules, has signed a licensing agreement with a major neon light manufacturer, and has received orders from the J.C. Whitney catalog and auto electronic stores. What’s propelled her success? For starters, Jones worked through a manufacturer to introduce her product since she lacked the funds to introduce it herself. More important, though, she’s got the perfect promotional product—one that’s proved capable of landing accounts with major companies.

Jones wasn’t in a position to spend a lot of money on a product that wouldn’t sell. So she created 15 Antenna Buddies at home and put the product up for sale at David’s Electronics, a car stereo store in Oklahoma City. When the 15 units sold out in less than two weeks, Jones got an investor and applied for a patent. Problem was, Jones had no manufacturer. “I didn’t have any idea how I was going to make the product,” she admits. And even though major retailer Radio Shack helped out by providing her with three solid leads to manufacturers of novelty automotive lighting products, she wanted to be sure to get the best deal.

Gaining Publicity

Jones’ next move proved ingenious. Rather than try to raise money and manufacture her product all on her own, she decided to try to land a major publicity story to verify Antenna Buddies’ potential in a lucrative market. That’s where MTV came in and helped out.

Oh, it was by no means a simple task to get her product on the Road Rules show—think major hemming and hawing and a lukewarm reception to the first samples she presented to them when she flew out to the West Coast to show them her product. With persistence, though, she discovered what they wanted: something Southwestern. Enter a cow skull that finally made it onto the grill of the Road Rules trailer, which, by the way, gets quite a bit of airtime. “Rather than walk away,” says Jones, “I just kept asking what they wanted to see.”

What was probably most important for Jones was that her target customers, teens and young adults, also constitute the bulk of MTV’s audience, a fact that was certainly not lost on the manufacturers she later approached for help with her product.

Jones pursued all three manufacturers suggested by Radio Shack-and all three made offers. The winner was It’s Real Stuff in New York City. Jones’ main concern was that “the manufacturer just wouldn’t work hard enough for the product to really succeed.” So she insisted in her contract that she would receive a commission on any promotional product sales. Now Jones, who is closing in on a deal with Disney, gets royalties on all product sales and a commission on the sales she completes. Best of all, she doesn’t have to worry about manufacturing, billing, collecting, financing and all those other pesky tasks.

The potential for a major promotional product sale proved to be the key in attracting manufacturers, Jones learned. The risk to the manufacturer is greatly minimized, and all parties involved stand to benefit. Promotional products need to be able to display a company’s name in a dramatically visual way. Remember to check out the promotional product potential on any product—it may be the jumpstart you need for your product.

The Antenna Buddies had a red-hot launch, but Cindy Jones will soon face competitors. Protecting her patent could cost a lot. One option she can pursue is patent insurance, which can help mitigate the cost for patent infringement suits:

Advertising specialties is another term used for promotional products, and it generally refers to products that businesses buy to give away or to sell at a low price. For instance, Wal-Mart, which uses the yellow happy face in its advertising campaigns, might decide to buy the happy face Antenna Buddy to sell to its customers. Or MTV might offer the cow skull to its viewers.

Promotional items are typically sold through advertising specialty companies that will put a company’s name on a product for promotional purposes. Advertising specialty houses sell water bottles, golf balls, Frisbees and virtually any other imprintable item.

In Cindy Jones’ case, the Antenna Buddies promotional product possibilities were a point of leverage when approaching manufacturers for a licensing agreement. Jones’ product is an outstanding promotional item because it goes where everyone can see it: on the base of a car antenna. That makes it a great tool for any company to advertise its product or service.

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